Preventive, Advisory and Litigation Advocacy

For more than 19 years providing efficient legal solutions, helping and supporting individuals and organizations, with specialized and personalized service, in the various areas of law. We use the utmost commitment and creativity in generating ideas and solutions that allow our customers to maximize their resources.

The legal support you need

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Our firm's principle is to value the practice of law and the improvement of professionals, contributing to the development of a more humane, just and supportive society. In addition to investing in the constant updating of its employees, it also encourages social and citizen entrepreneurial initiatives.

Mission

Provide, in a personalized way, a wide range of legal services mainly for companies and individuals who require a high standard of quality.

Vision

Grow solidly, occupying a prominent position in the national market, always maintaining the personalized character of the services.

Values

Ethics, Loyalty, Professionalism, Modernity and Efficiency.

About our Law firm




Helainy de Araujo Devos

Lawyer graduated from UNP - Potiguar University with 19 years of experience, post graduated in Public Law from FESMP /RN - Fundação Escola Superior do Ministério Público do RN and in Labor Law by UNP - Potiguar University. She worked as an associate lawyer at the law firm Lemos Santos Advogados in Rio de Janeiro/RJ, as a lawyer hired at Francisco Gurgel Pimenta in Natal/RN, having today her own office in this capital potiguar.

Technique in Hair Sciences and Systematic Tricology - A hobby that turned into an activity; a passion that has evolved into love, dedication and constant improvement.

Special Practices: Cosmetics
90%
Corporate and Commercial
95%
Dispute resolution
85%
Banking and finance
80%

 

Columnist – Jornal DR1 – Jornal do Rio – With a fixed column for almost 02 years, writing about the latest technologies about beauty and hair cosmetics.

Administrator SaudeCapilar.VIP – Site direcionado aos consumidores, profissionais, produtores e interessados na indústria e no mercado de produtos e serviços capilares.  

190

COMPLETED PROJECTS

99%

HAPPY CUSTOMERS

98%

VICTORIES

290

CONTRACTS COMPLETED




SOLUTIONS





Expertise in Cosmetics


Whether the destination of a product is on a shelf or online, our Law office Helainy Araujo intends to provide legal advice throughout the product's life cycle; from its initial development to its success when it hits the market, to resolve any subsequent issues related to regulation or competition. Shall we start with the first critical step of the classification: cosmetic or medicine (or "cosmecêutical")? Personal care or medical device? The answer, which can activate a single word on a product label, has significant ramifications about how a product can be marketed, how it will be regulated, and how we advise and move forward with a customer.

In the fast-moving, highly competitive cosmetic industry – where products move quickly and distinguishing one product from another is extremely challenging – our role is to be proactive in following the steps needed to stay compliant while still attracting consumers and other end users.

Our services for the cosmetic industry include:

  1. Review the subtilties and advise on appropriate labelling and advertising strategies
  2. Design and supervise clinical trials and other types of studies to support product claims.

 

3. Aconselhamento sobre questões de compliance relacionadas a boas práticas de fabricação, registro, recalls de produtos, inspeções da ANVISA

4. Representar clientes em investigações da ANVISA e trazer e defender desafios concorrentes

5. Aconselhamento sobre reivindicações de produtos admissíveis em relação a cosméticos tradicionais, cosméticos contendo drogas e dispositivos cosméticos

6. Fornecendo orientações sobre testes de segurança

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